Conscious Wear for Men, Women & Kids

We champion sustainable fashion, offering a collection that embodies quality, comfort, and environmental responsibility.

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We are committed to providing stylish and eco-friendly apparel that combines comfort with sustainability.

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Crafted for Every Occasion

Our organic cotton shirts blend style and versatility for the modern man.

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Sustainable clothing for all

We started to show there’s a better way to make clothes. From our home on the Isle of Wight, we design sustainable clothing using organic cotton, natural materials and renewable energy. We even built our own circular clothing programme where worn-out products can be sent back and remade into new ones so material never has to go to waste.